About me
I’m a digital designer who transforms complex challenges into clear, impactful experiences.
I started my career in fashion and e-commerce, designing high-impact marketing platforms that shaped my focus on visual quality, performance, and engagement.
Through agency and startup work, I moved into product and platform design, developing a structured approach to complexity across SaaS products, operational tools, institutional websites, and native applications.
I’m drawn to ambiguous, high-impact projects, and I collaborate closely with founders, stakeholders, engineers, and cross-functional teams to transform user needs and constraints into actionable solutions.
I value thoughtful collaboration and building digital products that evolve with their users.
How I work
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How I work 〰️
Product and Outcome Driven
I start by aligning user needs, business goals, and technical constraints to shape solutions that deliver measurable value.
Highly Collaborative
I partner closely with engineers, product leaders, and stakeholders to turn ideas into shipped solutions.
Structured and Research Led
I combine discovery, synthesis, prototyping, and validation to guide decisions with clarity and confidence
Fast Learning Cycles
I move quickly from concepts to tangible experiences, refining direction through frequent feedback and real world testing.
Systems Minded
I design patterns and frameworks that support consistency, scale, and long term product growth.
AI-Driven Exploration & Optimization
I actively use AI tools to explore ideas, accelerate execution, and improve both product experiences and design processes.
Experience
Lead Product Designer - Billdr
Montreal, Canada | Nov 2021 – Present
Owned UX/UI across a vertical SaaS platform used by 1,000+ construction businesses across North America
Led mission-critical workflows for estimating, scheduling, payments, team management, and reporting
Built and scaled a cross-platform design system across web and mobile
Drove UX research, usability testing, and continuous product iteration
Impact: Helped scale the platform to $1M+ ARR, process $10M+ in payments, and support a profitable post-pivot SaaS business backed by $10M+ in total funding.
UX/UI Designer - Spiria
Montreal, Canada | Nov 2019 – Nov 2021
Led UX/UI design for complex web and mobile products across industries
Built research-driven, accessible experiences and high-fidelity prototypes
Translated business goals into scalable product solutions
Supported pre-sales with early UX concepts and prototypes to win new contracts
Impact: Improved usability, reduced rework, accelerated delivery, and contributed directly to securing new client projects.
Web Designer - Absolunet & Vortex Solution
Montreal, Canada | Apr 2018 – Oct 2019
Designed or redesigned high-traffic marketing and e-commerce websites with conversion-focused UX
Improved navigation, responsiveness, and user engagement across platforms
Web Designer - Bestseller
Montreal, Canada | Nov 2014 – Nov 2017
Designed localized e-commerce experiences and acquisition landing pages
Delivered digital campaigns and email experiences supporting retention