About me
I’m a digital designer who transforms complex challenges into clear, impactful experiences.
I started my career in fashion and e-commerce, designing high-impact marketing platforms that shaped my focus on visual quality, performance, and engagement.
Through agency and startup work, I moved into product and platform design, developing a structured approach to complexity across SaaS products, operational tools, institutional websites, and native applications.
I’m drawn to ambiguous, high-impact projects, and I collaborate closely with founders, stakeholders, engineers, and cross-functional teams to transform user needs and constraints into actionable solutions.
I value thoughtful collaboration and building digital products that evolve with their users.
How I work
〰️
How I work 〰️
Product and Outcome Driven
I start by aligning user needs, business goals, and technical constraints to shape solutions that deliver measurable value.
Highly Collaborative
I partner closely with engineers, product leaders, and stakeholders to turn ideas into shipped solutions.
Structured and Research Led
I combine discovery, synthesis, prototyping, and validation to guide decisions with clarity and confidence
Fast Learning Cycles
I move quickly from concepts to tangible experiences, refining direction through frequent feedback and real world testing.
Systems Minded
I design patterns and frameworks that support consistency, scale, and long term product growth.
AI-Driven Exploration & Optimization
I actively use AI tools to explore ideas, accelerate execution, and improve both product experiences and design processes.
Experience
Lead Product Designer - Billdr
Montreal, Canada | Nov 2021 – Present
Owned the 0→1 product design of a vertical SaaS platform used by 1,000+ SMBs across North America.
Led end-to-end design across core workflows including estimating, scheduling, payments, team management, and reporting, balancing customer needs with business goals and technical constraints.
Built and scaled a cross-platform design system for web and mobile, ensuring consistency and adherence to industry standards.
Drove UX research, usability testing, and continuous product iteration, making data-driven decisions to validate and refine designs.
Led the company website end-to-end from design to Webflow integration, applying web best practices.
Impact: Helped scale the platform to $1M+ ARR, process $10M+ in payments, and support a profitable post-pivot SaaS business backed by $10M+ in total funding.
UX/UI Designer - Spiria
Montreal, Canada | Nov 2019 – Nov 2021
Led UX/UI design for complex web and mobile products across industries.
Built research-driven, accessible experiences and high-fidelity prototypes.
Translated business goals into scalable solutions, prioritizing features based on impact and feasibility.
Supported the pre-sales team by providing early UX concepts and prototypes, which helped win new contracts and showcase product potential.
Impact: Increased engagement and conversion across multiple client platforms and accelerated product validation during pre-sales phases
Web Designer - Absolunet & Vortex Solution
Montreal, Canada | Apr 2018 – Oct 2019
Designed high-traffic e-commerce and institutional websites to improve usability and performance.
Improved navigation and responsiveness across platforms.
Collaborated with cross-functional teams to deliver scalable, high-performing digital experiences.
Impact: Increased user engagement and conversion performance across websites
Web Designer - Bestseller
Montreal, Canada | Nov 2014 – Nov 2017
Designed localized e-commerce experiences and acquisition landing pages.
Delivered digital campaigns and email experiences to support retention.
Partnered with the marketing team to improve acquisition and retention performance.
Impact: Drove traffic growth, lead generation, and customer engagement across North America